Guangzhou Design Week is the first design week in China. It was born in 2006 under the leadership of the government. In 2007, it was jointly certified by IFI and ICSIDICOGRADA international design organizations. The global synchronous promotion and development has grown into the leading design industry event in Asia.
Guangzhou design week has always focused on the growth of designer group can assign and channel value development, adhering to the "partner" operation concept, after more than ten years of innovation and development, has been established in more than 30 countries, 200 cities of Guangzhou design week partner network, launched a series of domestic leading, international famous design exhibition, awards, BBS and study activities, is Chinese and even global designers found inspiration, inspire thinking, show the important platform, is known as the "designer's home".
Since its birth, Guangzhou design week firmly put forward the promotion of the "commercial promotion design" operation rules, pioneered such as "365 + 4 (day +)", "design + brand" (D + B, Desian + Brands), "design-driven brand incubator" and a series of design promotion and brand marketing activities unique B2B business operation mode, has become the domestic and foreign designers and related developers, manufacturers, brands, channels and other professional groups between accurate demand effective interactive business platform, is also a very valuable design industry resources and aesthetic content operation platform.
Over the past ten years, with the transformation of China's economic growth model from "Made in China" to "created in China", Guangzhou Design Week has gone through a vigorous development road from awakening the public awareness of "winning in design" and "design creates value" in the whole society, to sounding the horn of "speaking out for Design in China" in the whole industry. Based on the present, focus on the future, Guangzhou design week hope to "design for the people's livelihood" as the values, to "contemporary living life aesthetic source" as the vision, with "specialization, internationalization, diversification, socialization" as the operating characteristics, strive to achieve "design driven industrial upgrading, industry achievement a better life" goal and mission.
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